Book markets

Internationale Flaggen

This is where we give you detailed information on international book markets all year round. We provide exhibitors and trade visitors with access to the international book markets in a variety of ways. A great many events during the Franfkurt Book Fair enable you to network with new business partners. So Business Breakfasts i.e. include market presentations with leading experts from the industry.

Arab world

Information on the Arab book market

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It’s thrilling to watch the developments that are currently re-shaping the entire Arab world. The call for democracy and freedom is growing louder throughout the region. New, independent publishing houses are being launched, while existing publishers are being called upon to redefine their goals.

Book market study by Samar Abou-Zeid (former senior editor at Bloomsbury Qatar Foundation and former Fellow of the Frankfurt Book Fair)

The Arab book market - A general presentation with a focus on Qatar


Information on the Argentinian book market

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Argentina is part of the large Spanish-speaking market, which includes more than 400 million people in 21 countries on two continents. Argentina has a long publishing tradition and a vibrant book market that is constantly in flux. Over the last decade, more than 60 independent publishers of all kinds have been established.

With access to an extensive professional and international network, all publishers are able to take advantage of the intellectual and artistic environment of Buenos Aires, the city that is home to more than 70 per cent of all Argentinian publishers.
Details book market Argentina


Information on the Armenian book market

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Armenia has a long book tradition that dates back to the Middle Ages. Despite the current economic and social problems facing Armenia, laws have been adopted to strengthen the book industry. In the last 10 years, book production has doubled – but the numbers are still small. Nevertheless, book professionals are working very hard to disseminate Armenian literature, both at home and abroad.
Armenian Literature Foundation

Bookplatform, Project of the foundation Next Page
Information on the Armenian book market


Information on the Brazilian book market

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Brazil has a professional book industry. However, the economic recession has an effect on the Brazilian book market. Nevertheless, the three major Brazilian educational publishers Saraiva, Editora FTD and Abril Educação (Grupo Abril) continue to compete with the world's 60 top-selling publishing groups.
Details book market Brazil (2016)

Associação Brasileira de Difusão do Livro - Pesquisa FIPE 2011 (Portuguese)
Production and sales numbers of the Brazilian publishing industry (presentation)


Information on the Chilean book market

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Chile has recorded a steady increase in publishers and new releases since 2000. However, 86.9 per cent of publishers are concentrated in the Metropolitana region (Santiago de Chile) and growth has been rather minimal compared to that of neighbouring Latin American countries. The 20 publishers responsible for the majority of titles published include Grupo Santillana, Random House Mondadori, LOM Ediciones and Grupo Editorial Norma. Books are subject to a 19 per cent sales tax and are very expensive as a result. For this reason, many Chileans obtain their books in Argentina or purchase pirated copies. Translations accounted for around 5 per cent of titles published in 2008.
Details book market Chile


Information on the Chinese book market (People's Republic)

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The Chinese book market is complex and changes rapidly, just like the country itself. Why are there “only” 580 publishing houses in the whole of China? What is a SAPPRFT? Do Chinese people read e-books? And what are some of the characteristics of the Chinese bookselling trade?

Download our report on the Chinese book market below to find out.
Extract: Chinese book market 2015

Would you like to receive a free copy of the latest Chinese book market report 2015? Please fill out the form below and send it to
Inquiry form: Chinese book market report 2016

Czech Republic

Information on the Czech book market

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After the collapse of the Eastern Bloc in 1989, big changes were felt in the Czech publishing industry. In the early 1990s, many publishers were launched that still play a very important role on a national level. Despite problems that have emerged in the wake of the European economic crisis and the recent VAT increase on books, books are still hugely popular in the Czech Republic and the reading habits of its citizens are considered to be above the European average.

Association of Czech Booksellers and Publishers (ACBP), Author: Svět knihy
Basis Facts - Book results for the Czech Republic in 2012


Information on the Egyptian book market

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Egypt is still in a state of upheaval in the wake of its revolution. Sales in the book trade have fallen by up to 70 per cent. However, the revolution has also given rise to numerous small, alternative publishers. It remains to be seen what will happen next given the country’s current political situation.

We have prepared a book market study on Egypt beyond the information provided here (2006). If interested, please contact: .
Details book market Egypt


Information on the Finnish book market

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Finland presented itself as Guest of Honour at the Frankfurt Book Fair 2014 under the slogan "Finnland. Cool." In Finland, where reading and writing traditionally play an important role, one has to grapple with a trilingual market. Titles are published in Finnish, Finland Swedish and increasingly also in the Sami language. Swedish titles are primarily published as co-productions with the original Swedish publisher.
Details book market Finland


Information on the Flemish book market

The Flemish book market is closely linked to the Dutch book market as they share the same language area. As in the Netherlands, scientific and educational publishing also plays a significant role in Flanders, contributing a large share of the overall market turnover. In terms of international licensing, children’s and young adult books from Flanders and the Netherlands are highly popular.

Details book market Flanders


Information on the French book market

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In 2014, French publishers again enjoyed an increase in the number of licences they sold abroad. The upward trend in this business area has persisted for a number of years now. In 2014, 13,046 (+6.6%) licence sales were recorded, compared to 11,892 in 2013. In 2009, only 8,607 licences were sold. Within the last 10 years, this business area has grown by around 120%. French follows English, albeit at a considerable distance, as the second most commonly translated language in the world.
Details book market France (2015)

The International Bureau of French Publishing (BIEF): Books from France (Catalogues and directories, French)

Organisation of the French publishing groups and their distribution channels - Livres Hebdos, March 2013:
The French publishing world in 2013 (French)


Information on the Georgian book market

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Georgia’s publishing landscape is in a state of change. Traditionally dominated by a few large publishers, the book market is set to become more diverse thanks to an initiative introduced by the Ministry of Culture in 2010 to promote Georgian literature at home and abroad. (

Bookplatform, Project of the foundation Next Page
Information on the Georgian book market


Information on the book market in Germany

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Overall sales for the industry amounted to 9.276 billion euros in 2016, increased 1 per cent on 2015.
As a longer term comparison makes clear, over the last five years the book market has lost 2.6 per cent of its sales volume. However, taking a longer-term view back to 2006 shows that the industry’s nominal sales have remained stable over the longer period. In the context of great upheaval and competition from new digital media, this is undoubtedly a positive sign.
Details book market Germany 2016


Information on the Greek book market

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Like all industries in Greece, the book market has been mired in a severe recession since 2008. The latest data on the Greek book market was released by the National Book Center of Greece in 2012. The number of titles published has declined dramatically. However, foreign licensing deals for art books, museum catalogues and Greek literature continue to play an important role. Greece’s book imports are valued at 10 million euros and consist primarily of materials for the education market.
Details book market Greece

National Book Center of Greece
The Book Market in Greece


Information on the Icelandic book market

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Iceland is one of the world’s smallest book markets, but also one of the most productive. Thanks to its geographical location and its culture, Iceland serves as a link between the US and Europe.
Details book market Iceland


Information on the Indian book market

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India ranks second after China among the world’s most attractive investment destinations. India’s potential lies in its highly trained, young professionals, a stable state system and high profit margins for foreign companies. With its approx. 10 million students and a growing middle class, India exhibits great potential for education, tremendous purchasing power and a diverse publishing landscape. Germany has an excellent reputation there in the fields of education, science and technology. Learning German is popular throughout the country. India is a country in which books are published in around 18 languages. English takes up the major share, representing around 40 to 45 per cent of the market. India ranks third behind the USA and England in terms of the number of English-language publications.
Details book market India (2013)


Information on the Indonesian book market

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Our Guest of Honour 2015 is one of the most populous and ‘young’ countries in the world: over 40% of the population are below the age of 24. For some time now, the book sector has been gaining in importance in terms of the country’s cultural policy. Some of the biggest challenges the market is facing are piracy, low levels of distribution and translations of Indonesian literature.
Book market Indonesia


Information on the Italian book market

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The Italian book market has been faced with major changes since 2010. As a result of the economic crisis, the industry registered a sharp decline in turnover (-8.7 per cent) in 2012. However, there has been an increase in both the number of titles published and copies produced. The e-book segment, rights sales and co-productions have all experienced growth, but the Italian readership has dropped off despite decreasing book prices. Only 25.9 million Italians read at least one book a year. Fewer titles are being translated as well.
Details book market Italy


Information on the Japanese book market

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According to Publishers Weekly (2013), seven Japanese companies are among the 60 largest publishers worldwide. Nevertheless, Japanese publishers have been under pressure for years. The latest figures published by the Publishers Association for Cultural Exchange stated that sales of books and magazines decreased by 3.8 per cent in 2011 compared to the previous year

Japan Foundation/Publishers Association for Cultural Exchange, Japan
Practical Guide to Publishing in Japan


Information on the Jordanian book market

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Compared to other book industries in the Arab world, the Jordanian market may not seem particularly influential at first glance. But over the last 50 years, Jordan has established itself as an important hub for a rather dynamic book market.

We have prepared a book market study on Jordan beyond the information provided here (2006). If interested, please contact:

Details book market Jordan


Information on the Lebanese book market

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Compared to other book industries in the Arab world, the Jordanian market may not seem particularly influential at first glance. But over the last 50 years, Jordan has established itself as an important hub for a rather dynamic book market.

We have prepared a book market study on Lebanon beyond the basic information provided here (2006). If interested, please contact:

Book market study by Samar Abou-Zeid (former senior editor at Bloomsbury Qatar Foundation and former Fellow of the Frankfurt Book Fair)

Lebanon's book market - A strong partner for licensing to the Arab world


Information on the Mexican book market

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Mexico is one of the most important countries in Latin America for producing and distributing books. All the large Spanish-language publishing groups are represented here and play an important role in the relationships among the Spanish-speaking markets of Europe, Latin America and the USA.

Details book market Mexico


Information on the Moroccan book market

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In the Moroccan book industry, prices are customarily kept more or less uniform. This is also encouraged by the distribution channels, which are typically publisher-owned bookshops. No official licensing statistics are maintained for Morocco, but informed estimates suggest that the number of translations based on licensed works is around 30 per year, for which the main languages are French, Spanish and Italian. There are no precise figures for the number of active publishers. Informed estimates put the number at around 50. Publishing is essentially a private-sector enterprise.

We have prepared a book market study on Morocco beyond the information provided here (2016). If interested, please contact:
Details book market Morocco


Information on the Norwegian book market

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Without doubt, Norway is among the countries that offer the best conditions for the book industry. There are various reasons for this. Thanks to its high oil revenues, Norway is one of the richest countries in the world. It also has a literacy rate of 100%. The state-owned Arts Council always buys between 1,000 and 1,500 copies of publishers’ titles to stock the national libraries countrywide. In addition to this, all books are exempt from the country’s 25% rate of value-added tax, and authors benefit form state support. Well established writers receive regular grants, and all others can apply for promotion programmes.

The Norwegian book market is stable, having maintained the same level for many years. It is dominated by four large groups, Cappelen Damm, Gyldendal, Aschehoug and Vigmostad & Bjørke, each of which covers all segments.
Book market Norway


Information on the Polish book market

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Poland is a highly attractive market for the licensing business. In 2012, 34% of all publications were ​​translations. German is the second most important source for translations after English. The Polish book market is characterized by a high concentration. In Poland there is no fixed book price agreement and the introduction of VAT on books in 2011 (5%) resulted in a strong increased of prices.
Book market Poland

Instytut Książki (The Book Institute)
The Polish book market


Information on the Russian book market

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In 2015, 112,647 titles were published by Russian publishing houses (+0.5%). The total circulation of printed editions reached 459.4 million copies and fell by 5.4% compared to 2014. Since 2008, which is often referred to as "pre-crisis year", the number of published titles has declined by 8.7% and the total circulation fell by almost 40%.
Book market Russia

South Africa

Information on the South African book market

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South Africa is home to a large book market and a good distribution network. There are an estimated 230 active publishers in South Africa and the South African Publishers Association (PASA) has 178 members. Despite a growing middle class, especially among the black population, only around one per cent of South Africans are regular book buyers.
Details book market South Africa

  • Teaching resources: 2.066 billion ZAR
  • Academic books: 773 m ZAR
  • Fiction, non-fiction, children’s and teen books: 1.240 billion ZAR


Information on the Spanish book market

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After the book industry was also hard hit by the economic crisis in Spain, it has experienced a phase of stabilisation during the past three years. This year, the Frankfurt Book Fair chose Spain as one of the seven most dynamic book markets in the world. On Tuesday, 18 October 2016, as part of the international conference THE MARKETS – Global Publishing Summit, experts on the Spanish book market will present its potential to an interested professional audience.

Federación de Gremios de Editores de España (Spanish Publishers Association):
The book market in Spain


Information on the Swedish book market

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The Swedish book market is dominated by the largest players, Bonnier Förlagsgrupp, KF Media and the publishing house Natur & Kultur. These three giants of the market, which are also firmly established as booksellers and are constantly increasing their market shares, are aiming more and more at the mainstream and focusing on local bestselling authors. At the same time, at the other end of the spectrum, numerous micro-publishers have emerged, most of which occupy special niches and often publish renowned international authors. The number of medium-sized publishers in Sweden, on the other hand, is continuously declining.
Details book market Sweden (2015)


Information on the Syrian book market

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Due to the civil war that is currently raging in Syria, the country’s book industry is mired in a very difficult situation. However, the Syrian Publishers Association remains active and is attempting to maintain a presence at Arab and international book fairs.

We have prepared a book market study on Syria beyond the information provided here (2006). If interested, please contact:
Details book market Syria

The Netherlands

Information on the Dutch book market

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The Dutch book market has recorded an upwards trend for the first time since 2009. The first half of 2015 ended with a 3 % rise in turnover. There was very specific good news from two former branches of the book retail chain Polare, which filed for bankruptcy at the start of 2014. In Amsterdam, the Scheltema bookshop announced its reopening in a prestige location, while in Rotterdam, the Donner store is planning a spectacular expansion in new premises in mid-2017.
Details book market Netherlands 2015


Information on the Tunisian book market

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There are around 1,300 titles published in Tunisia each year and more than half of them are in the field of children’s books and education. Distribution channels in Tunisia are very limited, which means that publishing houses primarily find their audiences in the big cities. The Tunisian market has remained fairly closed off to other markets, but the latest political upheavals have also left the publishing industry in a state of transition.

We have prepared a book market study on Tunisia beyond the information provided here (2006). If interested, please contact:
Details book market Tunisia


Information on the Turkish book market

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The growth of the Turkish market has been subdued in recent years by the Euro crisis, the unstable situation across the border in Syria, as well as internal political turmoil. Nevertheless, economic development has generally been positive in Turkey. The publishing industry remains dynamic. It is also becoming more and more professionalised thanks, in part, to the fact that publishing houses are creating and expanding their rights departments. Through their participation at international book fairs, sponsored by the Turkish Culture and Tourism Ministry, Turkish publishers are taking a more international approach and being embraced as licensing partners.
Details book market Turkey

Turkish Publishers Association:
Information on the Turkish book market


Information on the Ukrainian book market

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Many new publishers were founded in the Ukraine after the collapse of the Soviet Union. Between 2002 and 2008, the number of new publications doubled. The market is slowly beginning to recover from a slump caused by the global economic crisis. The Ukrainian book market is heavily dominated by book imports from Russia. Only 20 to 23 per cent of books are produced at home. Piracy is another problem facing the book industry, along with strict government regulations, which continue to prevent the industry from becoming fully modernised.

Bookplatform, Project of the foundation Next Page
Information on the Ukrainian book market

United Arab Emirates

Information on the UAE’s book market

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Documentation of title production depends primarily on the Tunisian National Bibliography. The UAE’s own book production (primarily in Arabic) accounts for just a small share of its market. The book industry is shaped by imports from the Arab world, as well as from English and non-English or Arab-speaking markets (especially from South Asia).
Emirates Publishers Association

United States of America

Information on the US book market

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Trends in 2015/2016 included significant growth in downloaded audio sales and in adult books. The boom of eBooks, however, is declining. Adult non-fiction remains the largest print category. It is also the one with the largest gain over 2015 with a rise of 6.9%. Adult fiction declined slightly by 1.04%. The only category, which included books with more than one million sold copies, is juvenile fiction. Print sales in this category rose by 3.8%.
Looking at sales by format, trade paperbacks — the format that holds adult coloring books — had a 4.01% gain in unit sales over 2015, which is slightly less than 2015 (5%). The hardcover and board book formats also had sales gains in the year, but sales of mass market paperbacks and physical audiobooks both had declines in 2016. Total units sold topped 674 million in 2016 as reported by the Association of American Publishers.

Find out more about the
US Book Market (updated March 2017)

Questions? Contact us

Northern- and Western Europe
Anne-Kathrin Häfner
Frankfurter Buchmesse
Anne-Kathrin Häfner
t: +49 (0) 69 2102220
f: +49 (0) 69 2102 46220
Central, Eastern and Southeast Europe
Vladka Kupska
Frankfurter Buchmesse
Vladka Kupska
t: +49 (0) 69 2102267
f: +49 (0) 69 2102 46267
Italy, Latin America
Eleonora di Blasio
Frankfurter Buchmesse
Eleonora di Blasio
t: +49 (0) 69 2102240
f: +49 (0) 69 2102 46240
Spain, Portugal, Brazil
Nicole  Grüner
Frankfurter Buchmesse
Nicole Grüner
t: +49 (0) 69 2102274
f: +49 (0) 69 2102 46274
Turkey, Greece, Cyprus
Hanife Içten
Frankfurter Buchmesse
Hanife Içten
t: +49 (0) 69 2102201
f: +49 (0) 69 2102 46201
South Eastern Asia, Korea, Africa, Iran
Ursula Holpp
Frankfurter Buchmesse
Ursula Holpp
t: +49 (0) 69 2102238
f: +49 (0) 69 2102 46238
Middle East, Japan
Cornelia Helle
Frankfurter Buchmesse
Cornelia Helle
t: +49 (0) 69 2102181
f: +49 (0) 69 2102 46181
South Asia
Prashasti Rastogi
German Book Office New Delhi
Prashasti Rastogi
t: +91 (11) 6617 2443
China, Hong Kong, Taiwan
Pingping Kang
German Book Information Center (BIZ) Beijing
Pingping Kang
t: +86 (0) 10 85276467
Anastasia Milekhina
Buchinformationszentrum (BIZ) Moscow
Anastasia Milekhina
t: +7 (910) 438 75 11
f: +7 (495) 936 26 49

Ruth Kumpmann
Frankfurter Buchmesse
Ruth Kumpmann
t: +49 (0) 69 2102129
f: +49 (0) 69 2102 46129