Book Markets

Internationale Flaggen

This is where we give you detailed information on international book markets all year round. We provide exhibitors and trade visitors with access to the international book markets in a variety of ways. A great many events during the Franfkurt Book Fair enable you to network with new business partners. So Business Breakfasts i.e. include market presentations with leading experts from the industry.

Arab world

Information on the Arab book market

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It’s thrilling to watch the developments that are currently re-shaping the entire Arab world. The call for democracy and freedom is growing louder throughout the region. New, independent publishing houses are being launched, while existing publishers are being called upon to redefine their goals.

Book market study by Samar Abou-Zeid (former senior editor at Bloomsbury Qatar Foundation and former Fellow of the Frankfurt Book Fair)

The Arab book market - A general presentation with a focus on Qatar

Argentina

Information on the Argentinian book market

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Argentina is part of the large Spanish-speaking market, which includes more than 400 million people in 21 countries on two continents. Argentina has a long publishing tradition and a vibrant book market that is constantly in flux. Over the last decade, more than 60 independent publishers of all kinds have been established.

With access to an extensive professional and international network, all publishers are able to take advantage of the intellectual and artistic environment of Buenos Aires, the city that is home to more than 70 per cent of all Argentinian publishers.
Details book market Argentina

Armenia

Information on the Armenian book market

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Armenia has a long book tradition that dates back to the Middle Ages. Despite the current economic and social problems facing Armenia, laws have been adopted to strengthen the book industry. In the last 10 years, book production has doubled – but the numbers are still small. Nevertheless, book professionals are working very hard to disseminate Armenian literature, both at home and abroad.

Bookplatform, Project of the foundation Next Page
Information on the Armenian book market

Brazil

Information on the Brazilian book market

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As one of the world’s largest growth markets, Brazil boasts a book industry that is constantly growing and highly professionalised for an emerging market. Sales of e-books in Brazil continue to grow each year, but they still represent no more than 0.01 per cent of industry turnover.
Details book market Brazil

Associação Brasileira de Difusão do Livro - Pesquisa FIPE 2011 (Portuguese)
Production and sales numbers of the Brazilian publishing industry (presentation)

Chile

Information on the Chilean book market

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Chile has recorded a steady increase in publishers and new releases since 2000. However, 86.9 per cent of publishers are concentrated in the Metropolitana region (Santiago de Chile) and growth has been rather minimal compared to that of neighbouring Latin American countries. The 20 publishers responsible for the majority of titles published include Grupo Santillana, Random House Mondadori, LOM Ediciones and Grupo Editorial Norma. Books are subject to a 19 per cent sales tax and are very expensive as a result. For this reason, many Chileans obtain their books in Argentina or purchase pirated copies. Translations accounted for around 5 per cent of titles published in 2008.
Details book market Chile

China

Information on the Chinese book market (People's Republic)

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China’s publishing industry is at a turning point. Until 2002, all Chinese publishing houses were state-owned, non-profit organisations, but gradual reforms have been instituted since 2003 to increase market orientation and reduce state-influence in the publishing world. Nevertheless, the book industry is still one of the most state-controlled industries in China.

The government agency in charge of supervising the publishing industry and the press in China (GAPP) is responsible for implementing state regulations, allocating ISBN numbers and approving the establishment of new publishing houses. GAPP also has the final say with regards to international cooperation between Chinese and foreign publishing houses.
Details book market China

Czech Republic

Information on the Czech book market

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After the collapse of the Eastern Bloc in 1989, big changes were felt in the Czech publishing industry. In the early 1990s, many publishers were launched that still play a very important role on a national level. Despite problems that have emerged in the wake of the European economic crisis and the recent VAT increase on books, books are still hugely popular in the Czech Republic and the reading habits of its citizens are considered to be above the European average.

Association of Czech Booksellers and Publishers (ACBP), Author: Svět knihy
Basis Facts - Book results for the Czech Republic in 2012

Egypt

Information on the Egyptian book market

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Egypt is still in a state of upheaval in the wake of its revolution. Sales in the book trade have fallen by up to 70 per cent. However, the revolution has also given rise to numerous small, alternative publishers. It remains to be seen what will happen next given the country’s current political situation.


We have prepared a book market study on Egypt beyond the information provided here (2006). If interested, please contact: helle@book-fair.com .
Details book market Egypt

Finland

Information on the Finnish book market

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Finland is currently preparing for its Guest of Honour appearance at the Frankfurt Book Fair 2014 under the slogan "Finnland. Cool." In Finland, where reading and writing traditionally play an important role, one has to grapple with a trilingual market. Titles are published in Finnish, Finland Swedish and increasingly also in the Sami language. Swedish titles are primarily published as co-productions with the original Swedish publisher.
Details book market Finland

France

Information on the French book market

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The year 2014 started off with a small increase in new releases (+4.2 per cent), a very positive sign from a book industry that has experienced a steady decline in turnover over the past couple of years, but is still seen as relatively stable in comparison to other industries. French titles are gaining in popularity, both at home and throughout the world – the number of translations from French has risen steadily since 2009 and accounted for 17.3 per cent of titles produced in 2012 (2011: 15.9 per cent).
Details book market France

The International Bureau of French Publishing (BIEF):
Books from France (Catalogues and directories, French)

Organisation of the French publishing groups and their distribution channels - Livres Hebdos, March 2013 (French)
The French publishing world in 2013 (French)

Georgia

Information on the Georgian book market

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Georgia’s publishing landscape is in a state of change. Traditionally dominated by a few large publishers, the book market is set to become more diverse thanks to an initiative introduced by the Ministry of Culture in 2010 to promote Georgian literature at home and abroad. (www.book.gov.ge).

Bookplatform, Project of the foundation Next Page
Information on the Georgian book market

Germany

Information on the book market in Germany

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The sales volume for the industry as a whole declined by 0.8 per cent in 2012, to 9.52 billion euros. Thus, after seven years of growth the total sales volume has now fallen slightly for the second year in a row – although the decline in 2012 is less significant than the 1.4 per cent fall in 2011. As in recent years, the biggest gains in sales in 2012 were achieved by the mail order book trade (+6.3 per cent), and once again this growth was down the online trade (+10.4 per cent; pure mail order trade: -13.9 per cent).


Details book market Germany (2012)

Greece

Information on the Greek book market

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Like all industries in Greece, the book market has been mired in a severe recession since 2008. The latest data on the Greek book market was released by the National Book Center of Greece in 2012. The number of titles published has declined dramatically. However, foreign licensing deals for art books, museum catalogues and Greek literature continue to play an important role. Greece’s book imports are valued at 10 million euros and consist primarily of materials for the education market.
Details book market Greece

National Book Center of Greece
The Book Market in Greece

Iceland

Information on the Icelandic book market

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Iceland is one of the world’s smallest book markets, but also one of the most productive. Thanks to its geographical location and its culture, Iceland serves as a link between the US and Europe.
Details book market Iceland

India

Information on the Indian book market

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India ranks second after China among the world’s most attractive investment destinations. India’s potential lies in its highly trained, young professionals, a stable state system and high profit margins for foreign companies. With its approx. 10 million students and a growing middle class, India exhibits great potential for education, tremendous purchasing power and a diverse publishing landscape. Germany has an excellent reputation there in the fields of education, science and technology. Learning German is popular throughout the country. India is a country in which books are published in around 18 languages. English takes up the major share, representing around 40 to 45 per cent of the market. India ranks third behind the USA and England in terms of the number of English-language publications.
Details book market India (2013)

Indonesia

Information on the Indonesian book market

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Indonesia will be Guest of Honour 2015
Press Release Indonesia

Italy

Information on the Italian book market

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The Italian book market has been faced with major changes since 2010. As a result of the economic crisis, the industry registered a sharp decline in turnover (-8.7 per cent) in 2012. However, there has been an increase in both the number of titles published and copies produced. The e-book segment, rights sales and co-productions have all experienced growth, but the Italian readership has dropped off despite decreasing book prices. Only 25.9 million Italians read at least one book a year. Fewer titles are being translated as well.
Details book market Italy

Japan

Information on the Japanese book market

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According to Publishers Weekly (2013), seven Japanese companies are among the 60 largest publishers worldwide. Nevertheless, Japanese publishers have been under pressure for years. The latest figures published by the Publishers Association for Cultural Exchange stated that sales of books and magazines decreased by 3.8 per cent in 2011 compared to the previous year

Japan Foundation/Publishers Association for Cultural Exchange, Japan
Practical Guide to Publishing in Japan

Jordan

Information on the Jordanian book market

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Compared to other book industries in the Arab world, the Jordanian market may not seem particularly influential at first glance. But over the last 50 years, Jordan has established itself as an important hub for a rather dynamic book market.



We have prepared a book market study on Jordan beyond the information provided here (2006). If interested, please contact: helle@book-fair.com.

Details book market Jordan

Lebanon

Information on the Lebanese book market

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Compared to other book industries in the Arab world, the Jordanian market may not seem particularly influential at first glance. But over the last 50 years, Jordan has established itself as an important hub for a rather dynamic book market.

We have prepared a book market study on Lebanon beyond the basic information provided here (2006). If interested, please contact: helle@book-fair.com.

Book market study by Samar Abou-Zeid (former senior editor at Bloomsbury Qatar Foundation and former Fellow of the Frankfurt Book Fair)

Lebanon's book market - A strong partner for licensing to the Arab world

Mexico

Information on the Mexican book market

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Mexico is one of the most important countries in Latin America for producing and distributing books. All the large Spanish-language publishing groups are represented here and play an important role in the relationships among the Spanish-speaking markets of Europe, Latin America and the USA.


Details book market Mexico

Morocco

Information on the Moroccan book market

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The Moroccan book industry is influenced by massive imports from France and the Middle East, as well as a high illiteracy rate. However, the education segment is becoming increasingly important given Morocco’s young population.

We have prepared a book market study on Morocco beyond the information provided here (2006). If interested, please contact: helle@book-fair.com.
Details book market Morocco

Poland

Information on the Polish book market

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With more than 100,000 new releases per year, Russia is one of the ten largest book markets in the world. The Russian book industry continues to experience dynamic development, albeit influenced by the general economic crisis and the general trend toward mergers and acquisitions. An increasingly popular alliance of independent publishers formed in Russia in 2011. Russia is an important market for German-language rights sales. In fact, the German language ranks third among source languages for translations.
Book market Poland

Instytut Książki (The Book Institute)
The Polish book market

Russia

Information on the Russian book market

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With more than 100,000 new releases per year, Russia is one of the ten largest book markets in the world. The Russian book industry continues to experience dynamic development, albeit influenced by the general economic crisis and the general trend toward mergers and acquisitions. An increasingly popular alliance of independent publishers formed in Russia in 2011. Russia is an important market for German-language rights sales. In fact, the German language ranks third among source languages for translations.
Book market Russia

South Africa

Information on the South African book market

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South Africa is home to a large book market and a good distribution network. There are an estimated 230 active publishers in South Africa and the South African Publishers Association (PASA) has 178 members. Despite a growing middle class, especially among the black population, only around one per cent of South Africans are regular book buyers.
Details book market South Africa

  • Teaching resources: 2.066 billion ZAR
  • Academic books: 773 m ZAR
  • Fiction, non-fiction, children’s and teen books: 1.240 billion ZAR

Spain

Information on the Spanish book market

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Both in Spain and Latin America, the Spanish-language book market is dominated by four large international groups: Grupo Planeta, Grupo Santillana, Penguin Random House and Grupo Anaya. The book industry is also feeling the impact of the economic crisis, which has generally been felt hard in Spain. In the last 5 years, industry turnover has dropped by more than 10 per cent, and the number of copies sold has declined by a good 20 per cent. Publishers are reducing the number of titles they publish to counteract the drop in sales. On a positive note, exports have been increasing and have thus become an increasingly important pillar of the industry. The licensing business is also looking up, making Spain one of Germany’s most important licensing partners. In addition, the market is attempting to come to terms with the following issues at home: maintaining a reduced VAT of 4 per cent on books, fighting piracy and improving copyright protection.
Details book market Spain

Federación de Gremios de Editores de España (Spanish Publishers Association):
The book market in Spain (Spanish)

Sweden

Information on the Swedish book market

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In response to the difficulties the Swedish book market has been facing for quite some time, Swedish publishers have begun reducing their print runs and number of new titles. Market shifts in the wake of the merger of the country’s two largest bookstore chains, along with plans to sell Norstedts, Sweden’s oldest publishing house, have led to a sense of insecurity among industry players. Twenty-four per cent of book purchases are made online.
Details book market Sweden

Syria

Information on the Syrian book market

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Due to the civil war that is currently raging in Syria, the country’s book industry is mired in a very difficult situation. However, the Syrian Publishers Association remains active and is attempting to maintain a presence at Arab and international book fairs.



We have prepared a book market study on Syria beyond the information provided here (2006). If interested, please contact: helle@book-fair.com.
Details book market Syria

The Netherlands

Information on the Dutch book market

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The Dutch market is changing with the times. New self-publishing platforms with innovative business models are emerging and the e-book segment is forecasted to grow by 3 to 5 per cent in 2015. Although market concentration and acquisitions on the part of large publishing groups are the order of the day in traditional publishing, a variety of small, independent publishers also call the Dutch market home.
Details book market Netherlands

Tunisia

Information on the Tunisian book market

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There are around 1,300 titles published in Tunisia each year and more than half of them are in the field of children’s books and education. Distribution channels in Tunisia are very limited, which means that publishing houses primarily find their audiences in the big cities. The Tunisian market has remained fairly closed off to other markets, but the latest political upheavals have also left the publishing industry in a state of transition.

We have prepared a book market study on Tunisia beyond the information provided here (2006). If interested, please contact: helle@book-fair.com.
Details book market Tunisia

Turkey

Information on the Turkish book market

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The growth of the Turkish market has been subdued in recent years by the Euro crisis, the unstable situation across the border in Syria, as well as internal political turmoil. Nevertheless, economic development has generally been positive in Turkey. The publishing industry remains dynamic. It is also becoming more and more professionalised thanks, in part, to the fact that publishing houses are creating and expanding their rights departments. Through their participation at international book fairs, sponsored by the Turkish Culture and Tourism Ministry, Turkish publishers are taking a more international approach and being embraced as licensing partners.
Details book market Turkey

Turkish Publishers Association:
Information on the Turkish book market

Ukraine

Information on the Ukrainian book market

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Many new publishers were founded in the Ukraine after the collapse of the Soviet Union. Between 2002 and 2008, the number of new publications doubled. The market is slowly beginning to recover from a slump caused by the global economic crisis. The Ukrainian book market is heavily dominated by book imports from Russia. Only 20 to 23 per cent of books are produced at home. Piracy is another problem facing the book industry, along with strict government regulations, which continue to prevent the industry from becoming fully modernised.

Bookplatform, Project of the foundation Next Page
Information on the Ukrainian book market

United Arab Emirates

Information on the UAE’s book market

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Documentation of title production depends primarily on the Tunisian National Bibliography. The UAE’s own book production (primarily in Arabic) accounts for just a small share of its market. The book industry is shaped by imports from the Arab world, as well as from English and non-English or Arab-speaking markets (especially from South Asia).
Emirates Publishers Association

United States of America

Information on the US book market

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Based on preliminary figures from U.S. publishers, Bowker is projecting that traditional print book output grew six percent in 2011, from 328,259 titles in 2010 to a projected 347,178 in 2011, driven almost exclusively by a strong self-publishing market. This is the most significant expansion in more than four years for America’s traditional publishing sector, but removing self-publishing from the equation would show that the market is relatively flat from 2010. ...

Find out more about the
US Book Market (updated November 2013)

Questions? Contact us

Northern- and Western Europe
Anne-Kathrin Häfner
Frankfurt Book Fair
Anne-Kathrin Häfner
t: +49 (0) 69 2102220
f: +49 (0) 69 2102 46220
haefner@book-fair.com
Central, Eastern and Southeast Europe
Vladka Kupska
Frankfurt Book Fair
Vladka Kupska
t: +49 (0) 69 2102267
f: +49 (0) 69 2102 46267
kupska@book-fair.com
Italy, Latin America
Eleonora di Blasio
Frankfurt Book Fair
Eleonora di Blasio
t: +49 (0) 69 2102240
f: +49 (0) 69 2102 46240
diBlasio@book-fair.com
Spain, Portugal, Brazil
Nicole  Grüner
Frankfurt Book Fair
Nicole Grüner
t: +49 (0) 69 2102274
f: +49 (0) 69 2102 46274
gruener@book-fair.com
Turkey, Greece, Cyprus
Beatrice Stauffer
Frankfurt Book Fair
Beatrice Stauffer
t: +49 (0) 69 2102 201
f: +49 (0) 69 2102 46201
stauffer@book-fair.com
South Eastern Asia, Korea, Africa, Iran
Ursula Holpp
Frankfurt Book Fair
Ursula Holpp
t: +49 (0) 69 2102238
f: +49 (0) 69 2102 46238
holpp@book-fair.com
Middle East, Japan
Cornelia Helle
Frankfurt Book Fair
Cornelia Helle
t: +49 (0) 69 2102181
f: +49 (0) 69 2102 46181
helle@book-fair.com
South Asia
Shabnam Sudha Srivastava
German Book Office New Delhi
Shabnam Sudha Srivastava
t: +91 (11) 40201100
f: +91 (11) 40201107
srivastava@newdelhi.gbo.org
China, Hong Kong, Taiwan
Pingping Kang
German Book Information Center (BIZ) Beijing
Pingping Kang
t: +86 (0) 10 85276467
kang@biz-beijing.org
Russia
Anastasia Milekhina
Buchinformationszentrum (BIZ) Moscow
Anastasia Milekhina
t: +7 (495) 936 26 49
f: +7 (495) 936 26 49
milekhina@biz-moskau.org

German-language World

Contact Team German-language

English-language World

Contact Team English-language