Yvonne Wittur
T +49 (0) 69 2102-142
F +49 (0) 69 2102-46142
wittur@book-fair.com
Barbara Stalder
T +49 (0) 69 2102 254
F +49 (0) 69 2102 204
stalder@book-fair.com
Stationery, gifts, accessories & games
The collective exhibition Games in Hall 3.0 is ideally situated. Alongside presentation of services for publishing companies and the book trade, Hall 4.0 is home to the marketplace for nonbooks at the Frankfurt Book Fair, the Nonbook 4.0 Collective Stand.
Games
Collective Exhibition Games with new ideas - the place for games and toys!
This exhibition has been a magnet for the public for five years and up to now, organised in partnership with the Nuremberg Toy Fair. In 2009, the stand will have a new look under new management. Around 15 selected suppliers to the book trade will introduce themselves with new display furnishings in bright new colours. The well-attended stand location in Hall 3.0, ideally close to children's book publishers and the Comics Centre, remains unchanged.
Games and toys are successful add-ons for the book trade in many places. They encourage not only typical bookshop customers to make extra purchases. In shop windows, toys appeal to new customer groups and genuinely add to sales turnover. Carefully chosen toys also boost the competence and appeal of the bookshop range and boost customer loyalty among both young and old.
In the collective exhibition in Hall 3.0, booksellers can find open-minded business partners, professional know-how and practical ideas relating to games.
In an era of growing crossmedia marketing, toy manufacturers are important partners for book publishing companies and their licencing. After all, many games and merchandising ideas come originally from literature.
Nonbook
Around 40 nonbook suppliers display stationery, gifts and accessories for the most attractive of all points-of-sale: the bookshop.
Location: Hall 4.0
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