More and more publishing companies are discovering that in order to exploit the new opportunities, internal procedures need to be changed.

Marketing activities need to be digitised and business models have to be adjusted to meet changing market and customer needs.

The Forum Innovation 2008 presented innovative approaches and new solutions for these areas.

The same goes for this year: It is not just trade visitors who are well served by the special interest events, talks and panel discussions. Exciting events are also being planned for the weekend public, and not just to do with Web 2.0!

All talks can be attended free of charge and with no need for pre-registration. The events are in the language in which they are printed in the programme.

We look forward to seeing you!

Work and play, professional information and entertainment - at central locations in almost all the halls, the forums at the Frankfurt Book Fair put the current topics and trends centre stage: audiobooks, films and TV, fiction, children’s and teen books and education.

There’s something for everyone who comes to the Frankfurt Book Fair: trade visitors find out about the latest trends in the book industry, and can set up or renew business contacts.
Readers young and old alike can experience their favourite authors live - and buy books then and there at the Fair.

See you soon in the forums!