Media convergence is increasing - at the Frankfurt Book Fair too. The internet and modern technologies create new products, new distribution channels, new marketing and new target groups. This far-reaching process of change is leading to a need for action in all the creative industries and brings with it opportunities for crossmedia partnership business.

Key term Content

A key factor in this process is content: text, illustration, audio, video … Alongside contents produced by the book, film & TV, games, music, picture and design industries, there is now a great deal of User Generated Content. All this is offered and brought together by the mega-medium of the internet – now also increasingly mobile. Paid and free content exist side by side, the status of copyright and of content as a commodity has become uncertain.

New business models

Given this situation, other creative industries are also joining the publishing industry in experimenting with new business models. The motto appears to be to learn from related industries, to do business with related industries.

Interfaces between the creative industries

The Frankfurt Book Fair is a platform for the networking of creative minds and the exchange of solutions for the future. The 400,000 titles from the publishing industry bring together vast quantities of content: stories and ideas, knowledge and information - masses of material for crossmedia business and cooperation ventures.

With "Focus on Creative Content", the Frankfurt Book Fair concentrates for the first time on the interfaces between the creative industries, actively bringing together the book, film & TV, games and music industries.

Highlight Games

A key topic for this year's "Creative Content" activities at the Frankfurt Book Fair will be the games industry. As well as during the Film & Media Forum programme, there will be several special interest events as part of the education conference and in the Frankfurt Book Fair's Forum Education. The world of computer games can be experienced live at the Book Fair at game consoles and at an e-sport event.

Highlight photography

A key topic for this year's "Creative Content" activities at the Frankfurt Book Fair will be the games industry. As well as during the Film & Media Forum programme, there will be several special interest events as part of the education conference and in the Frankfurt Book Fair's Forum Education. The world of computer games can be experienced live at the Book Fair at game consoles and at an e-sport event.

The "Centre for Photography" gives the design and illustration sector its very own platform at the Frankfurt Book Fair. Here, picture agencies and archives introduce themselves during the trade visitor days, followed by photographers and photo communities at the weekend.