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Eastern approaches to digital publishing and the creative industries.
Japan, Korea, China and Indonesia are seen as the most exciting players in the region. They have all placed the creative industries centre stage in their publishing strategies – and in each case the government is playing a big role. We ask how successful the different approaches are, from the “viral” tactics of Japan and Korea, to Indonesia’s urban initiative and China’s more self-contained strategy. How are they affecting the promotion of culture – whether popular or high-brow? And what of the real success factor in the region – educational publishing?