The pavilion “Open Space” will be the meeting point at the Frankfurt Book Fair. Not only trade visitors and consumers will meet there, but also two global brands: The Frankfurt Book Fair and Audi.
AUDI AG and the Frankfurt Book Fair have agreed to a multi-year partnership to provide a platform for the exchange of ideas between various disciplines and schools of thought. The aim is to work together to foster innovative ideas through the convergence of different fields.

With the collaborative ‘Open Talks’ project, the Frankfurt Book Fair and Audi intend to develop a forum to foster dialogue between personalities from various disciplines and schools of thought. The aim is to create a discussion forum that encourages extraordinary encounters, thus providing impetus for a culture of interdisciplinary openness and dialogue. The focus is on the central questions of the partnership: How does new, pioneering thought come about? What gives rise to creativity and innovation?

A further event series, Collective Storytelling (October 12 – 16), applies creative networking to the largely individualistic process of writing and storytelling itself. Authors from various genres – from poets to songwriters – will be appearing at live sessions and will make their individual contributions to a common storyline.

The past and future of publishing will also meet in Open Space. This will be the exclusive stage for both the historic treasures of the Frankfurt Antique Book Fair and the participants of the All-Media Conference Frankfurt StoryDrive, with experts from the creative industries of film, games, books and music and the exhibition area “Media and Entertainment: StoryDrive.”

An open and networked culture of innovation is of central importance for AUDI AG – especially because of the paradigm change associated with electric mobility
At Audi we are looking at future mobility much more as an overall system. The car of the future will adapt much more to its environment, integrating itself into intelligent power grids and traffic guidance systems. “Representatives of all disciplines will have to work much more closely together in order to shape our future living spaces. We believe in the need for an intense social dialogue about how we would like to live in the future – and we want to intensify this dialogue.

The Frankfurt Book Fair is constantly refining its range of subjects and is thus constantly creating new connections. And literature – whether analogue or digital – remains a key indicator of what moves people.”