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- The “weiss’raum”
New to the Frankfurt Book Fair this year is an area in Hall 4.0 called the “weiss’raum” which allows for the exploration of new business models in the areas of digital communciation, strategy and print technology.
The technology and strategy consultant Bernd Zipper (zipcon consulting) was commissioned by the Frankfurt Book Fair to develop the concept of the “weiss’raum”. The term ‘weissraum’, which means white space, is borrowed from typography – it refers to the unprinted part of a page that helps a reader to quickly grasp important content and retain a sense of the whole.
The clean design of the “weiss’raum”, creates a projection surface for a range of changing themes. The target groups this week have been media and communications experts, manufacturers, content providers, agencies, media production specialists and consumers.
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17. October 2009
22:28 Uhr
Hi,
i truly enjoy the fair especially this weissraum its so unfortunate if i could understand deutchland language ..