
Randy Wilhelm
I wasn’t quite sure what to expect from this morning’s session in the Congress Centre but, as a mother of two, I was open-minded and hoping to hear how new innovative products and approaches might help teachers and learning in the classroom. I certainly wasn’t disappointed.
The two-hour session was divided into four, with four different speakers presenting their own, very different, business models.
First up was Sebastian Gutmann, Managing Director of a company called Kids for Kids which is only 3 years old and based in Germany. This is a multi-media, educational publishing house which specialises in teaching English as a second language to children. Their product entitled ‘Discover English with Ben & Bella’ looked like it’s great fun to use. Aimed at pre-school kids and their parents, everything is sound-based.
One fact we know is that children respond much better if they learn through play and by using methods that are enjoyable. This product uses 3D technology to encourage the kids to really engage and to learn without really realising they are doing so. For example, one of things kids can do is learn a song and dance routine whilst watching the DVD.
What they don’t realise is that by following the instructions, they are absorbing lots of new and interesting words, at the same time as learning how to articulate them correctly. Kids for Kids have, by producing a box-set, provided parents and teachers with a one-stop shop. The box-set includes story books, DVDs, CDs, activity books, a PC game, flash cards, and a guide books for parents, with picture dictionaries highlighting words in different colours.
As we all know with kids, the key to learning anything new is repetition and with kids you need to repeat a word 3 times for it to stick. So all the DVDs and books tie-in together and you get exactly the same on the DVD as in the book. An interactive game is also included to evaluate how the kids are doing as you go along.
Next to present was Randy Wilhelm, CEO and co-founder of a firm called netTrekker in the US. The company was founded in 1999 and it specialises in internet development. A leader in the delivery of digital K-12 educational content, it serves over 10 million students, teachers and schools worldwide. It was the first to market with a standards-based educational search tool which delivers the rich educational value of the internet to every child in a safe, teacher-approved, relevant, easy-to-use format.
Their real goal is to get kids more excited about the things they are learning and to help teachers find the right tools to help individual students. Education needs to be personal of course as no two students are the same. netTrekker, which is subscription-based, is currently partnering with other third party companies to deliver the complete solution, for example with a company called Brainpop which gives video-based explanations and helps kids learn individual words in an entertaining way.
It also provides keyword searches, and everything they offer has a readability rating. It also has the option to search and has an impressive list of different languages too. The company’s motto is ‘Go do something good for kids’ which I liked - anything that helps children to learn has got to be a good thing.
Sudhir Singh Dungarpur, President and CEO of Q2A Media in India, followed. This presentation demonstrated how teachers can use interactive whiteboard technology, using student response systems, for formative assessment to improve classroom instruction and student learning outcomes.
The company is a ‘one of it’s kind’ learning-based content provider, in both print and digital media, focusing on the children’s market (pre-school through to 16 years old). It is the largest packager in the school and library segment and a key player in the primary and secondary school text book market in the US and Europe. It has also developed its own interactive classroom product for elementary maths and science. In order that we could understand how the product worked, we were taken through a typical lesson.
The clever thing about this business model is that, by asking students questions as you go along, it has the ability to assess how the students are reacting. In other words it can check that they have understood the topic and can see where the gaps are. And maybe the most important point to make here is that it’s adapted to the curriculum of each country.
In a Q&A session that followed, the presenter was asked how easy it is for teachers to understand the product? It seems that it takes only around 30 minutes to get your head around it but the crucial thing, as with all new products, is to feel comfortable with it. Many people have a fear of technology but once you are familiar with it, it’s easy to use.

Livescribe
Lastly, we came to Holly De Leon who is the Vice President for Sales of Livescribe Inc in the US. For me this was the most exciting presentation of them all and was, although the smallest, in a way the most innovative. The bottom line is that Livescribe’s Pulse smartpen simply revolutionizes the act of writing. It gives learners all the portability, flexibility and ease of use of a pen with the functionality and power of a computer. In other words, it records everything you hear and write, and makes taking notes and listening at the same time much easier. A modern way of multi-tasking if you like.
We’ve all sat in the back of the room, trying to take notes at the same time as trying to work out what on earth the guy at the front is saying!
This device means that life in the classroom is going to get a whole lot easier. Basically there is a computer in the top of the pen. It captures everything that you are writing, but also captures the audio at the same time as well. Both processes are then synchronized together using an infrared camera which takes 70 pictures per second. And, it seems, you can even have terrible writing and it doesn’t care.
You can choose to buy the product with one of two different memory capacities - either 2GB (which gives you over 200 hours of recording time and costs $169) or 4 GB (which gives you 400 hours and costs $199). With a 3D recording headset, you can get really good audio - even in a big lecture hall. In order to make it work, you need special Livescribe dot paper which comes in different forms and different sized notebooks. The charge plugs into your USB port and you can then download all the information onto the computer. The wonderful thing is that the pen can capture the whole of a teacher’s lesson, so if the student hasn’t fully understood it, the student can replay it as many times as they need later on. You can share your work with others as you can easily email it to your fellow students or colleagues. Alternatively, a teacher can email it to any absent students.
I wasn’t at all surprised to hear that the company works with a lot of special needs kids, as this device I’m sure could help a lot of children with learning difficulties, including dyslexia. The desktop software is free and we were told that in the near future over 5,000 aps are going to be available as well. An amazing product that, in my opinion, deserves to be a massive hit around the world.