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New business models from China
Dr. Jing Bartz, born 1968, is German-Chinese, studied literature and education in Beijing and Kiel and has an MBA. Since June 2003, she has been the director of the Frankfurt Book Fair's Book Information Centre (BIZ) in Beijing.
Jing Bartz presents three examples of dynamically developing companies from China and their business models.
Hou Xiaoqiang, CEO, Shanda Literature
Hou Xiaoqiang, CEO, Shanda Literature. Shanda Literature is based on a much used internet portal for amateur writers and is a business model for the comprehensive marketing of User Generated Contents.
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Quo Bo
Faced with distribution weaknesses in the book trade, publishing company Tangmark has developed a shop-in-shop model for the secondary market, supplied with an extensive range from its own production.
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