The trade in rights, the procurement of titles for translation, the licensing of works for audio book adaptations and suchlike – these activities make up the core business of the Frankfurt Book Fair. The Literary Scouts & Agents Centre is the international hub for that business. The content business at the Frankfurt Book Fair is focusing increasingly on value addition based on crossmedial approaches to content, projects and book characters, as well as the licensing of brands and characters, both into and out of the publishing world.
At the Frankfurt Book Fair, more than 600 agents from over 30 countries negotiate with their international publishing partners. The Literary Agents & Scouts Centre (LitAG), in Hall 6.0 offers them an exclusive workspace, specially tailored to the needs of agents and scouts – and now it’s even more efficient, with a new stand system. Once again, in its 27th year, the International Rights Directors Meeting is an event not to be missed. This year’s theme is "Rights Meet Royalties: Understanding the new digital financial models, and exploring licensing to the Arab World".
International Rights Directors Meeting
Some of the licensing highlights: The Kids’ Bubble – A new dome for themed events in the Agora provides an interesting opportunity to present licensing products to trade visitors, through targeted events or in display cases, and to discuss licensing-related topics with them.
Licensing Day on the Book Fair Friday, 11/10/13 – For the second year running, the Book Fair is offering this small but excellent programme aimed at licensing experts.
Licensing & Merchandising
Many dealings, experiences and stories are part of the 35 year old history of the Lit AG.
In our blog you can see and read who are the faces and persons who contribute and contributed to this success story.