Become an exhibitor free of charge with the Wildcard award!

For the first first time in its over 60-year history, the Frankfurt Book Fair is giving away a stand at the fair.

Wildcard Online 51931

If you're creative and would like to present your products at the largest book fair in the world for the first time, here's your big chance: the Frankfurt Book Fair Wildcard!

All you have to do is answer three questions:

  • Why is it important for your company to exhibit at the Frankfurt Book Fair?
  • How would you advertise your presence at the Fair?
  • How would you design your stand?

More attention?
What's more, participants can publicise their submissions with the hashtag #wildcardFBM.

The campaigns background and what companies the Wildcard award is looking for:
Markus Gogolin (Director of Marketing and Communications DACH) explains: "What we mean by publishing has changed fundamentally as a result of digitalisation. There are new actors in the content market - start-ups, for example, that offer similar products as the book industry. It's these new players that we want to reach through this low-threshold competition. What's important for winning the Wildcard award is that you tell an original story about your product. In this way, the Frankfurt Book Fair wishes to reward innovative marketing ideas in publishing by giving them a stand and presenting them to the world."

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May 30


End of competition

Frank Krings
Frankfurt Book Fair
Frank Krings
t: +49 (0) 69 2102107
f: +49 (0) 69 2102 46107


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Terms & conditions

The winner will be chosen by a jury of the Ausstellungs- und Messe GmbH of the German Publishers & Booksellers Association (hereafter called “AuM”) by 3 June 2015 and notified about their win by e-mail. After the notification, the AuM will send the winner all relevant documents needed to participate at the Frankfurt Book Fair. The winning entries are not transferable. You can find further information and conditions of participation at

By participating, participants confirm that they hold all rights to the submitted/posted text/image, or that they have permission to submit/post it for the contest. Where third-party rights exist, participants confirm that they have been granted all rights to participate in this contest and, if necessary, can provide written confirmation thereof. The use of someone else’s images/texts from the Internet is thus not permitted without the prior consent of the copyright holders.

Any recourse to courts of law is excluded.
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